Better Retail Sales

For Your Store

- Crowdfunding to Retail -

Intro.

We are an authentic watchmaking specialist

HORAGE was founded in 2008 by a group of watchmaking experts being active in the Swiss watch suppliers industry for more than a decade. The desire to put a long history from designing, engineering and building high level mechanical watches into a fresh brand drove the team.

Our Story

Originally HORAGE started out to make watches based on existing movements. Since the supply was unstable due to the structure of this Swiss watch industry, the team decided to take on a 100% independence not only in making watches, but also in controlling the supply of the heart of the watch, the mechanical movement – Project caliber: K1 was born. K1 formed the foundation of the final public launch through two prior Kickstarter campaigns in which more than 200.000 CHF could be generated.

Our Goal

We want to create a true and authentic modern watch making brand, as for high level time pieces which can be sold via a modern Omnichannel Retail structures. We think Retail is an integral part of a perfect shopping experience of high-end watches.

Our Mission...

Premium Products… Swiss Made...Hand Made... worth of ownership - leading to happy customers and successful business partners through our work.

Business Info.

Do better retail in your store

Yes, we are reaching out to find retail stores which fit best to our brand, products and mission. Do you share our belief for a better retail concept?

What is "Better-Retail" about?

About.

We are credible

2 successful Kickstarter campaigns already.

The first campaign was in 2015 to release a 6 year secret movement project with a limited edition watch... happy customer... interested the watch world...

Mechanical Swiss watch with new movement (by horage)

The second campaign was in 2016 to fulfill the demand resulting after the first campaign. Furthermore, we introduced a new sales system called BrandCloud, which is designed for a new business collaboration with retailer and ambassadors... interested also by retail business insiders...

Swiss watch, Power Reserve Indicator, BigDate, Silicon, +58h

The watches in our campaigns are the most premium watches ever funded on Kickstarter.

Crowdfunding:

Now we are planning our third Kickstarter campaign with an amazing and highly customizable premium watch, based on our K1 movement. As we know, customers sometimes want to see a product in real life before purchasing it.

However, until now this has not been possible with a crowdfunding product. Not for us... as we are extremely well organized and also paired with Kickstarter, our production experience has always been sufficient due to supplying already assembled watches before a future campaign had even started. This is the first time in Kickstarter history, that a project gets launched with real products which is visible at any bricks-and-mortar store.

Better retail business:

Every campaign ends at some point, but customers still want to see and try in real before purchasing, especially premium products. The problem what most crowdfunding brands face, is the impossibility to integrate bricks-and-mortar stores in their sales activity, because the margin structure and sales establishments do not allow.

Not for us: as we were introducing our second campaign we already had improved greatly. As for the meantime, we are very happy to launch our new sales system „Better-Retail“ with full store-integration.

This is the first time in retail history, that bricks-and-mortar stores participate during a crowdfunding campaign and sell these products right away from the spot after the end of the campaign. Furthermore, „Better-Retail“ offers many extremely beneficial solutions for bricks-and-mortar store as described above.

We are powerful

The K1 project originated from the early days of HORAGE and we consider this as our baby. However, to raise a demanding baby, we chose to put it emerge our brand into a strong industrial and financial family. Cendres+Metaux Group SA, a company with a 130 year history key supplier in the Swiss high-end watch and jewelry industry. The company is listed at the Bern stock exchange and by regulation cannot be controlled by another majority shareholder. A good guarantee for long term independence for our K1 baby and an environment where it can grow beyond the borders of HORAGE.

https://watch-movements.eu/blog/2016/10/01/das-accurat-swiss-k1-gehoert-nun-cendresmetaux/

Tzu-yu Huang

Taiwan born, Swiss Citizen and financial mastermind with a deep passion for designing products and cooking excellent food. Something like a true Swiss knife in business.

Andi Felsl

German born, Swiss resident and Serial Entrepreneur with an insatiable mind for innovative business models.

Jonas Nydegger

Native Swiss hard tackling rugby player, industrialization engineer, watchmaker and precision freak. He is the driver of this project. Hard to say how many thousands of times he has already disassembled and assembled K1.

Mike Maurer

A specialist in combining strategies across on- and offline channels. He's over 20 years experience in sales and marketing formed him to a real expert in his field. Outdoor sport, nature and family are his powerful regeneration, because the world is not only digital

Yulin Chen

Taiwan born Industrial Designer – Royal College of Art in London and multiple design award winner with exceptional multi-tasking skills.

How to become an HORAGE partner-store

Are you intrigued? Hurry up: We select only 3 stores around the globe.

1. Sign up the contact form or send us an email within 9th of June, 2017

2. We contact you right away and provide all detailed information

3. Only 3 stores get selected and benefit from Better-Retail with HORAGE

Product Info.

MULTIPLY - The Product (3rd. Campaign)

Is it just another watch sold through Kickstarter?

NO… it is MULTIPLY, the first watch of HORAGE featuring a 41mm case utilizing the modular benefits of the K1 movement platform to the maximum extent. Customers can enjoy a variety range of 48 models via a configurator without the Retailer or HORAGE having to overstock products.

Besides the superior technical specs know for our products
- 65hours power reserve
- Silicon Escapement Technology
- And the full choice of entry level complications like Big Date, Power reserve Indicator or Small Second

Multiply is the perfect product for the modern watch fan.

The name says it all - Check out the Multiply watch configurator to get a feeling!